Reaching Communities Where Culture Lives
Zambia’s traditional ceremonies remain among the country’s strongest expressions of identity, continuity and unity. The Nc’wala Ceremony, observed annually in Eastern Province, reflects values that extend beyond ritual into leadership, renewal of community life and shared responsibility.
These gatherings are not only cultural moments. They bring people together across families, generations and regions, strengthening a sense of belonging and national connection.
Across the country, from major towns to more remote communities, the way people stay in touch during such moments continues to evolve. Families, visitors and local businesses are increasingly able to communicate, access services and participate in wider economic and social life while remaining rooted in their local traditions.
This reflects a broader national reality. Zambia’s development is no longer defined only by what happens in urban centres. It is shaped by how opportunity, information and services extend outward to every province and district.
Connectivity supports this progress by linking people to one another and to essential systems that enable modern life. It does not replace culture or redefine it. It allows communities to remain visible, engaged and connected within a changing national landscape.
As the country continues its digital and economic transformation, occasions such as Nc’wala remind us that infrastructure serves a human purpose. It exists to connect people, strengthen participation and ensure that no part of the nation is left behind by distance.
A connected Zambia is not just about networks and towers. It is about ensuring that communities in all corners of the country remain part of the national story, today and into the future.
